2021 AJS King of the Sand | Highlights Package

ABOUT THE KING OF THE SAND

The 2021 Berry Sweet King of the Sand, hosted by the AJS Motorcycle Club in Wanneroo, Western Australia, is a favourite motocross event amongst Perth racers. The race attracts riders from across the state, and with plenty of prize money up for grabs amongst every class, there’s always thrilling battles happening out on track. The circuit is also one of the toughest in the world, making it a real test of man and machine.

THE PROJECT

For the 2021 edition of this event, we took on a highlights package that would deliver the most amount of value to participants, fans and sponsors. Rather than just throwing together a couple of epic clips and calling it a day, we brought in the top three riders to speak about their day, which offered a new angle for the sport locally in WA, while also granting the stars of the day that extra exposure.

HOW WE DID IT

It was an early start and an even longer day capturing content at the Wanneroo circuit. We got in early to capture the good light and get the drone up in the sky before practice commenced, followed by an epic day of running around the track getting shots that best showcased the event. We were able to interview the top three riders at the end of the day, and since our founder Jeremy is a former journalist in the motorcycle world, he was able to efficiently conduct the interviews to get the best answers out of them. We also delivered the edit within 24-hours of the event, making the video more relevant than ever once posted across social channels, plus we added in a bunch of neat motion graphics to showcase rider names and results of key categories.

THE RESULT

The finished project is a professional highlights package that strongly represents the event, riders and sponsors. Not only does it increase exposure across social channels after the event, but it’s also a product that can be re-used in 12 months time when it comes to attracting riders and sponsors to the 2022 edition. 

We can deliver this style of highlights package for almost every sport and motorsport, regardless if it’s a local level or national level. Get in touch to see how we can help your sporting club or event!